I think you have too many different sizes and too much product - how are you going to fit all of that into a 10x10 booth? I suggest keeping it simple - one small size unframed (11x14) and one large size (16x20) for your browse bins. I have every large size image (both the framed and unframed) also in the small size browse bin. It's my experience that many customers looking through the small bins ask if I have that image larger. I do have a few small matted that I don't have large but not many.
Your prices seem reasonable. For marketing reasons I would go 3 for $100 for 11x14's. I think you'll get more customers adding that 3rd piece if your price is a nice round $100. Mine are 45/75/100.
As far as paper is concerned I like your choices. Yes, price out other papers of the same quality but I wouldn't go to the cheaper non-"fine art" papers.(BTW, try printing your black & whites on the Exhibition Fiber. It produces a stunning b&w print.) Ilford Galerie is another good middle-of-the-road choice at about the same price.
My view is this: If you are going to market your work as signed (maybe limited edition) fine art photography, your customer deserves a certain level of quality in the print, paper and matting. Not quite museum quality necessarily but if you sell a 16x20 for $60 is it really a big deal that you spent $2 instead of $1 on the paper? The difference in print quality will show and add to your sales.
Also, start a relationship with a good fine art print lab for making larger sizes. I don't show anything larger than I can print myself but I do offer custom orders. I just made a sale of (3) 17x24 prints (24x30 mat) to a customer who came to my booth but would only buy the large size to fit on her yogo studio wall. If I hadn't offered to have them printed at the lab I would have lost that sale and maybe future sales.
--- In artshow_photo@yahoogroups.com, "davecote007" <dncote@...> wrote:
>
> Hi all,
>
> I am new to the board as well as selling my photography at art and craft shows. I live in Virginia Beach and have a full time job as a project manager. But I am growing tired of the job treadmill and am looking to move into this full time. From my reading, I understand that to make this viable will take about 3 years. So I'd rather work out the process and methods while I still have full time employment before I make the leap to selling photography full time.
>
> So I have spent the past several weeks reading all the posts from this year and last year and have come up with the following plan:
>
> 1) 8x10 Mat size, 5x7 photos (photos slightly smaller for signature), about 100 different images, plan right now at pricing them at $20 for 1, $35 for 2, and $50 for 3. Will offer framing at $20 per photo. These images are different from the others offered at larger sizes (afraid of cannablizing images offered at larger sizes).
>
> 2) 11x14 Mat size (8.5x11 photos (slightly smaller for signature), about 100 different images, plan right now at pricing them at $40 for 1, $75 for 2 and $110 for 3. A few selected images will used to offer framed versions that will be hung on the walls of my booth.
>
> 3) 16x20 Mat size, 11x14 photos (again, slightly smaller for signature), about 30 from the images used in number 2 above, plan on pricing them at $60 for 1, $115 for 2, and $165 for 3. A selected few framed versions of some of the images will be hung on the walls and priced at $100.00.
>
> 4) 18x24 Framed images (approximately 13x19 image size, slightly smaller for signature) with a pricing of $150. These will come from the images used in number 2 above.
>
> 5) The other item I will offer will be note cards from images used in number 1 above. I plan of pricing them at $5 each, sets of 6 for $20.
>
> 6) All color images are printed on Epson Exhibition Fiber paper, all of my HDR images are printed on Sunset Metallic paper, and all my black and whites are printed on Epson Velvet Fine Art paper. All images are printed on my Epson R2880 (hence the limitation in the large sizes, not willing yet to try sending images to a lab, I like to control the printing process). All are mounted on acid free foam core, matted using Cresent Select single mats (white) and bagged. All images have a little 4x6 print on the foam core back which has my name, phone number, web and email address as well as description of the photograph. My goal is present the best possible image to my future customers so that they will come back to my booth in future shows. My booth setup right now is 10x10.
>
> My questions are these:
>
> 1) Do these sizes sound reasonable?
> 2) Is my pricing reasonable?
> 3) Does having a seperate set of images for the smaller sizes makes sense, or should I have the same images offered in smaller sizes as well? Most of the images I like are in the larger sized body of work. But I know from personal experience that what I like and what sells is often very different.
>
> I know that this is long winded, but just wanted some feedback on this business plan. I really appreciate all the information imparted by all of you on this board, and these plans are a result of all that I have read over the past couple of weeks.
>
> Thanks for reading!
>
> Peace,
>
> David Cote
>
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