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Re: [artshow_photo] Feedback on my 'Business Plan'

Hard to believe you are making much of a profit using Exhibition Fiber plus
ink costs. That is expensive paper.

BK


""Only the print contains the artist's meaning and message." "
----- Ansel Adams

J Bryan Krämer North Florida, USA
photos at: http://pbase.com/photoburner
blog at: http://www.photoburner.net


On Wed, Mar 2, 2011 at 09:25, davecote007 <dncote@gmail.com> wrote:

> Hi all,
>
> I am new to the board as well as selling my photography at art and
> craft shows. I live in Virginia Beach and have a full time job as a project
> manager. But I am growing tired of the job treadmill and am looking to move
> into this full time. From my reading, I understand that to make this viable
> will take about 3 years. So I'd rather work out the process and methods
> while I still have full time employment before I make the leap to selling
> photography full time.
>
> So I have spent the past several weeks reading all the posts from this
> year and last year and have come up with the following plan:
>
> 1) 8x10 Mat size, 5x7 photos (photos slightly smaller for signature),
> about 100 different images, plan right now at pricing them at $20 for 1, $35
> for 2, and $50 for 3. Will offer framing at $20 per photo. These images are
> different from the others offered at larger sizes (afraid of cannablizing
> images offered at larger sizes).
>
> 2) 11x14 Mat size (8.5x11 photos (slightly smaller for signature),
> about 100 different images, plan right now at pricing them at $40 for 1, $75
> for 2 and $110 for 3. A few selected images will used to offer framed
> versions that will be hung on the walls of my booth.
>
> 3) 16x20 Mat size, 11x14 photos (again, slightly smaller for
> signature), about 30 from the images used in number 2 above, plan on pricing
> them at $60 for 1, $115 for 2, and $165 for 3. A selected few framed
> versions of some of the images will be hung on the walls and priced at
> $100.00.
>
> 4) 18x24 Framed images (approximately 13x19 image size, slightly
> smaller for signature) with a pricing of $150. These will come from the
> images used in number 2 above.
>
> 5) The other item I will offer will be note cards from images used in
> number 1 above. I plan of pricing them at $5 each, sets of 6 for $20.
>
> 6) All color images are printed on Epson Exhibition Fiber paper, all of
> my HDR images are printed on Sunset Metallic paper, and all my black and
> whites are printed on Epson Velvet Fine Art paper. All images are printed on
> my Epson R2880 (hence the limitation in the large sizes, not willing yet to
> try sending images to a lab, I like to control the printing process). All
> are mounted on acid free foam core, matted using Cresent Select single mats
> (white) and bagged. All images have a little 4x6 print on the foam core back
> which has my name, phone number, web and email address as well as
> description of the photograph. My goal is present the best possible image to
> my future customers so that they will come back to my booth in future shows.
> My booth setup right now is 10x10.
>
> My questions are these:
>
> 1) Do these sizes sound reasonable?
> 2) Is my pricing reasonable?
> 3) Does having a seperate set of images for the smaller sizes makes
> sense, or should I have the same images offered in smaller sizes as well?
> Most of the images I like are in the larger sized body of work. But I know
> from personal experience that what I like and what sells is often very
> different.
>
> I know that this is long winded, but just wanted some feedback on this
> business plan. I really appreciate all the information imparted by all of
> you on this board, and these plans are a result of all that I have read over
> the past couple of weeks.
>
> Thanks for reading!
>
> Peace,
>
> David Cote
>
>
>
>
>
> ------------------------------------
>
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>
>
>
>


[Non-text portions of this message have been removed]

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