Hi, folks,
In this case, there's a small but important distinction at work: Salongo
isn't actually selling the pictures just because they are shot with that
camera.
The camera is the flashing lights and flying flags that tell people there is
something here they've never had a chance to see before: once they get into
the booth, Salongo has the opportunity to put sales techniques and the
emotional impact of the pictures to work on them, and ultimately, they see
something they become emotionally attached to and buy it, with a little help
from a skilled and friendly salesperson.
I'd still be a bit worried about my gear in such a venue, BUT I've been
known to display one of my collection of old classic cameras in a little
mini-vignette in my booth too (I don't allow people to handle it, and I only
do this at shows where rambunctious children, dogs and art patrons are
unlikely to be), and as Salongo says, it does act as a magnet for the
curious.
Getting them to step into the booth and ask questions is the first step in
the sales dance: if it is ethical, legal and profitable the way it is done
for each of us individuals, why does it matter which dance step we
individually choose to elicit partners?
Leah M.
Posted by: "Sálongo Lee" <mailto:salongosart@gmail.com?Subject=
Re%3A%20My%20First%20show> salongosart@gmail.com
<http://profiles.yahoo.com/photosalongo> photosalongo
Sun Oct 3, 2010 7:11 pm (PDT)
Hello,
It's never about the equipment. The image is what is being sold;
knowledgeable collectors of photography may have a personal preference for a
particular format but they don't buy because of the camera one may use. The
may have a preference for wet photography process printed on fiber paper of
digital capture printed on anything you can get through the printer. But in
the end it is always going to be because they have an emotional attachment
to the subject matter that they buy an image.
. . .
<mailto:shirley.brigden%40sympatico.ca> shirley.brigden@sympatico.ca
<shirley.brigden%40sympatico.ca>
Wrote "Selling photography is about the picture, not distracting them with
the
equipment"
Well, Let me say. You may have a valid point.
In my case you are wrong. I also think with my fellow large format shooters
who also do this will think you are wrong.
I have the big powerful images that you suggest in my booth. When people see
that with the handmade cherrywood 4x5 camera setup close by, they come in as
if I have a large magnet.
. . .
People say "what a minute, you photograph with that to make this?"
I say, "why yes, what questions do you have about my process?
--
Sálongo Lee
Sálongo's Art, LLC
<http://salongosart.com/> http://salongosart.com
Natchez Studio: 601.620.0569
SF Bay Area: 510.863.4ART
Leah Murray
Photographer & Digital Imaging Artist
.
Digital Visions Imaging
leah@leahmurray.ca www.leahmurray.ca
<http://www.leahmurray.ca/>
.
.
There are 10 types of people: those who understand binary, and those who do
not.
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