I agree with you, I think the marketing term is to focus on an identified target group of buyers, but isn't that what we are often missing out on in the present type of stock photography sales. Heaps of usually unrelated photos are dumped into one place, and a buyer have to go there and take pot luck of finding what he wants, which means using a very rudimentary search function, and then manually scanning through thousands of thumbnails, often made unclear to view by watermarking.
I just been through hours of that frustration in trying to find some suitable photos for my wine campaign, until I came across this site.
http://www.winepictures.com
One site and a single theme, it made it a lot easier. If photographers or stock photography site owners put together dedicate theme sites, and then we could get a portal in front of those, we make it a lot easier for the buyer, and it could keep the Sunday happy snappers stay in those baskets of unsorted photos we have on most stock photography sites today.
Like a large department store. You wan to buy shoes you go to the footwear department, if you want to buy stationary you go there. Imagine if all products in a department store were randomly placed around the store, and you had to use a "search function" or index table and then go around an find every item before you can look at it. I feel that is what we are doing today in the stock photography sales.
Just an idea.
On 25-Nov-2010 9:12 PM, Brian Yarvin wrote:
> That is why we need those "lots of ideas". To fill in the blank, not
> only "every market", there are lots of markets in the same geographical
> place, lots of locations, and lots of opportunities. let's keep the
> ideas coming.
Rolf:
I'll conceed this, but I want to make sure I'm reaching the real influentials. It's my strategy, not
a hard, fast rule.
Brian Yarvin
Author, Educator, Photographer
http://www.brianyarvin.com
0 comments:
Post a Comment