Mark: I checked out your website after reading your response. I am very impressed. I think you have a style and a business plan very consistent with the clientele you are trying to reach. You've provided me info to reflect upon.
Thanks!
Stan
Sent from my iPhone
On Jan 11, 2011, at 8:23 AM, Mark MacKinnon <mark@markmackinnon.com> wrote:
> You know often being the odd man out, I hate bins. Lately I don't sell very much out of the bins. It creates a circus around your booth, with many lookers that don't buy. Put the bins away from blocking your booth entrance, so people can see the work on the wall. I'd rather sell large framed pieces off the wall, and it's the best way to have a show with over $10K in sales. I can't offer a print in the bin, for cheap, when it is on the wall, framed for $1700. Given that, my print bins ( 20x20) don't sell all that well, it's too expensive for the art show crowd. So. I started selling small bins prints, 11x14 for $95. That actually did ok, does bring people in to browse, but still marginal in the overall plan. Last week at Beaux Arts (good show btw), sold to 2 customers a couple of 11x 14's, $350. Over the course of a year, I'm sure those sales were pretty good. I had lookers browsing the other bin, it's out front with a double set up, 2 corners, no sales. Sometimes people pick out bin prints and want them framed larger, so it expands the offerings. The work on the wall did well enough to make it a great show, with only 4 more customers. I could sell more for less, but the bottom line would not be any better. I'm down in Florida for 2 months and can't replenish inventory, easily.
>
> My take on it has been, put up a nice display, double if you can, (yes a double trim line is not easy to set up by yourself, takes all day, but it's worth it). Frame your work (WELL) ready for the customer to enjoy putting right on their wall, offer delivery or viewing of large pieces after the show in their home, and don't be afraid to put your prices up their.
>
> It depends on the show. Good demographics, large pieces = good dollar volume. Mediocre shows, lower in terms of demographics, smaller pieces, more unframed. Aspire to do shows that bring in the higher income patrons. There is always a mix, that's fine make work for all price points, but depend on your expensive pieces to make you successful.
>
> Mark MacKinnon
> Fine Art Photographer
> Thephotographersplace.com
> 193 Verbank Village Rd.
> Millbrook, NY 12545
> 917-478-7620
>
>
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