A short story.
Back in the booming oil days I went to a portrait photography seminar by a very gifted and prosperous photographer. He said to the group that there are two ways to price.
1. Sell all 8x10's for 50 cents. You would need to do a huge volume to net $100K per year which in the mid 70's was a bunch of money.
2. You could sell an 8x10 for $150K. With good marketing there was probably an oil tycoon or sheik that would pay the price.
The problem: Work too hard for number 1 or have a slow year with number 2 and you don't make a dime.
So somewhere in between is the answer. How much do you want to make and how hard do you want to work to get there.
Bottom line. Have you done the math on how much you want to earn, what your time per hour is worth, cost of materials, cost of shows, basically a business analysis. Plug in how many customers you might sell to at a show and then you know the avg per customer. You may know your mix of what sells by size and then price into it.
It's tough in the beginning since you may have no sales data to draw on. Keep good records and the data will become clear over time.
Walk a lot of shows. Look at others offering similar product. Where are they priced? That can help you get started.
It's at best an inexact science. Each show is different, factors like weather outside of our control.
Gary
www.reflectionsimaging.com
http://artshowphoto.com/support.htm
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