Re: [artshow_photo] Re: Can I get a review of my proposed prices for the upcoming year?

The sell lots or one applies to a lot of business but success with no 2
really depends on skill and reputation. Success with number 1 is simply
hard work. In photography that's the school photographer. Sell lots cheap
and buy your way into a confirmed contract. Count heads and shutter
clicks. Lousy photographers are not going to even sell on in model # 2
because the folks with money are not stupid. Even the ones who actually
are not smart.
I've worked number one and number two and the art show and the gallery
business. Each model is different with different considerations and skill
levels. of the four the art show business is probably the hardest .
Success depends on the venue and the skill of the photographer. Both actual
creative skill but also display, show selection and sales skill.
On Sun, Feb 20, 2011 at 11:51 AM, Gary <foto_grapher@comcast.net> wrote:

>
>
> A short story.
>
> Back in the booming oil days I went to a portrait photography seminar by a
> very gifted and prosperous photographer. He said to the group that there are
> two ways to price.
>
> 1. Sell all 8x10's for 50 cents. You would need to do a huge volume to net
> $100K per year which in the mid 70's was a bunch of money.
>
> 2. You could sell an 8x10 for $150K. With good marketing there was probably
> an oil tycoon or sheik that would pay the price.
>
> The problem: Work too hard for number 1 or have a slow year with number 2
> and you don't make a dime.
>
> So somewhere in between is the answer. How much do you want to make and how
> hard do you want to work to get there.
>
> Bottom line. Have you done the math on how much you want to earn, what your
> time per hour is worth, cost of materials, cost of shows, basically a
> business analysis. Plug in how many customers you might sell to at a show
> and then you know the avg per customer. You may know your mix of what sells
> by size and then price into it.
>
> It's tough in the beginning since you may have no sales data to draw on.
> Keep good records and the data will become clear over time.
>
> Walk a lot of shows. Look at others offering similar product. Where are
> they priced? That can help you get started.
>
> It's at best an inexact science. Each show is different, factors like
> weather outside of our control.
>
> Gary
> www.reflectionsimaging.com
>
>
>

--
*Michael*
ChristopherMichael.com

[Non-text portions of this message have been removed]

------------------------------------

Donate to support the ArtShowPhoto Forum at
http://artshowphoto.com/support.htm

PLEASE READ....PLEASE TRIM POSTS!!! Keep quoted material short.
Repeat or create accurate subject lines.

If you want to advertise services related to art shows or photography, either in a forum post or on the resource web site, please contact the forum owner for permission.

Resource web site at
http://ArtShowPhoto.com
Yahoo! Groups Links

<*> To visit your group on the web, go to:
http://groups.yahoo.com/group/artshow_photo/

<*> Your email settings:
Individual Email | Traditional

<*> To change settings online go to:
http://groups.yahoo.com/group/artshow_photo/join
(Yahoo! ID required)

<*> To change settings via email:
artshow_photo-digest@yahoogroups.com
artshow_photo-fullfeatured@yahoogroups.com

<*> To unsubscribe from this group, send an email to:
artshow_photo-unsubscribe@yahoogroups.com

<*> Your use of Yahoo! Groups is subject to:
http://docs.yahoo.com/info/terms/