One of the things I tell people starting out (and something I am struggling with today as I look at changing my business plan) is – who do you want to be? Wal-Mart or Tiffanys or somewhere in between? Both business plans (and others in between) are valid ways of making money. But if you show up at a WalMart show with Tiffany stuff or vice versa you are not going to do well. My very first show was an indoor craft show. There was a photographer there who was definitely the WalMart model, his prices were much lower than mine. He was using cheaper materials and none of his stuff could be called fine art by any stretch of the imagination. But he outsold me 10 – 1. I ran into him again a few years later in a more fine art show and I outsold him. I realized that if he and I were at the same show, one of us was at the wrong show. Match your product and display to the show.
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