For inventory, you really want to keep good records of what is selling. It's true that you need $10,000 worth of invtory to sell $10,000, but you need the right $10,000. Whenever we bring out a new image we always start with a small test run. Just a couple of prints in 1 size. That way if it sells, great we'll bring more next time. If it doesn't then we're not sitting on a bunch of prints that wont sell.
One thing I'll suggest, bring a portfolio. Put in it the work that you're wont have with you. Every so often someone will find an image in a portfolio that they love so we'll take an order and mail it to them.
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From: artshow_photo@yahoogroups.com [artshow_photo@yahoogroups.com] On Behalf Of ALISON THOMAS [thomas5952@embarqmail.com]
Sent: Tuesday, February 15, 2011 5:16 PM
To: artshow photo
Subject: Re: [artshow_photo] Re: moving up from local craft...
The only thing I can say about stock is what I heard (and makes perfect sense) - If you want to have a $10,000 show you have to bring $10,000 worth of stock. That said I often start to sell better when I have a blank spot or two on the wall. I keep my inventory in Quickbooks which allows me to track my best sellers. I bring two or three of those and I always bring something unttied to stick on the wall and see how it does. over the season I replace items that get no comments or interest from anyone.
----- Original Message -----
From: "Grinder" <grinder12000@yahoo.com<mailto:grinder12000%40yahoo.com>>
To: "artshow photo" <artshow_photo@yahoogroups.com<mailto:artshow_photo%40yahoogroups.com>>
Sent: Tuesday, February 15, 2011 3:47:56 PM
Subject: [artshow_photo] Re: moving up from local craft...
I have now DONE more Arts and Craft Fairs (6) then I have ever attended (2) and this is a LITTLE off topic but so so true in response to Alison.
I went to Art Fair on the Square in Madison last year to see what was up and I saw a lot of what I considered overpriced art but it all blended in with all the other overpriced art . . . UNTIL . . . I came upon a booth with WONDERFUL images all very very inexpensive.
My opinion immediately went down as soon as I looked at the price tags! I actually shocked myself . . everyone is right!! As Alison said - he was a Wal-Mart with great images but geez . . what was wrong, they were so . . . cheap!
As for MY answer to the question of how much "stock" (is there ea better word?).
Last year I was in the $50 to $100 range for shows - normally about 1000 in attendance and I always needed 2 or 3 hole fillers. Not a big deal. Heck I was Beverley Hillbilling it anyway (U-Haul this year)
I can not FATHOM what people need in a 2 day 300,000 attendance show!
This year I'm moving to larger attendance shows while keeping the "good ones" from last year on the schedule. Some might be clunkers but if they have a good website and look organized . . give them a shot.
Then next year maybe larger shows but always keeping the "good ones". I just gotta keep an open mind, go with the flow, keep learning.
One big thing I learned last year was my booth always looked better then the show before it. I always took a photo and after the show would dissect and tweak it. It was evolving, seeing what worked and what didn't and learning the logistics.
--- In artshow_photo@yahoogroups.com<mailto:artshow_photo%40yahoogroups.com> , ALISON THOMAS <thomas5952@...> wrote:
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> One of the things I tell people starting out (and something I am struggling with today as I look at changing my business plan) is â€" who do you want to be?  Wal-Mart or Tiffanys or somewhere in between?  Both business plans (and others in between) are valid ways of making money.  But if you show up at a WalMart show with Tiffany stuff or vice versa you are not going to do well.  My very first show was an indoor craft show.  There was a photographer there who was definitely the WalMart model, his prices were much lower than mine.  He was using cheaper materials and none of his stuff could be called fine art by any stretch of the imagination.  But he outsold me 10 â€" 1.  I ran into him again a few years later in a more fine art show and I outsold him.  I realized that if he and I were at the same show, one of us was at the wrong show.   Match your product and display to the show. Â
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