I have had shows that only cost $150 for booth fee, and $20 for a jury fee where I've walked away with $4,000. I've had shows where I didn't make my booth fee of $500, much less the booth fee plus my corner upgrade fee of $100, plus my electric fee of $75. It's a crap shoot. Shows vary in sales from year to year, just as the crowd numbers will vary.
If you've got the monetary wherewithal to *try* the show you've mentioned below, I'd say go for it. it's a reasonable booth fee you've quoted, and a small amount in gas $, relatively speaking - you've got the inventory. Give it a go. See what you make, and then assess whether or not you'd feel comfortable doing the show again next year.
You surely won't have sales if you *don't* do the show. Do you have other avenues to try? Do you have retail shops that carry your work? Are art fairs your only source of income? Those are all considerations. If you don't need a hotel stay to manage the show you're talking about in your email below, that's a really small outlay of dough (again, relatively speaking - if you're living hand-to-mouth and don't know where the money for groceries is coming from, then it's a whole different story!).
Just my own thoughts - worth every single penny you are paying me for them ;-)
Light and laughter,
Deb Booth
Different Light Studio - Your World in a Different Light
http://www.differentlightstudio.com
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To: artshow_photo@yahoogroups.com
From: benjamindehaven@dajdesignsphotography.com
Date: Tue, 24 May 2011 19:51:24 +0000
Subject: [artshow_photo] How do I know if a show I am eyeing up is out of my league?
I'm not even sure where to start. But if I am looking at a show that costs $175 booth and $50 in gas and I figure my break even number is $550 how can I tell if it is out of my league. The best show I've ever done was a two day show where my sales were $311. I believe the show I am looking at is in a higher class then the one I did. I currently have about 10k in retail product. There is an estimate of 10,000 people at this show I am looking at and it is solely an art show. How can I keep from barking up the wrong tree and losing a ton of money? Any thoughts oh wise ones?
Benjamin DeHaven
http://www.dajdesignsphotography.com
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