RE: [artshow_photo] Re: What constitutes a good show?

The booth fee has nothing to do with a good show. The only number that
means anything is "Net" profit. Your profit after booth fee, travel costs,
your cost of goods, sales tax collected, credit card fees, local business
license, parking, tolls, etc. If I do I $50.00 dollar one day local show
and only make 10x booth fee, that would be a terrible show for me as my
"Net" profit would only be ~$270.00 to 300.00. But when I do a $700.00
local show, 5x booth fee is putting me in the range of a "good show" with
~2,300.00 "Net" profit. Forget about x times booth fee, and calculate
success like other companies do.

Dan Mohr

From: artshow_photo@yahoogroups.com [mailto:artshow_photo@yahoogroups.com]
On Behalf Of Larry Berman
Sent: Monday, May 23, 2011 5:46 PM
To: artshow_photo@yahoogroups.com
Subject: Re: [artshow_photo] Re: What constitutes a good show?

Some say ten times the booth fee. Some say 100 times the booth fee.
Probably somewhere in between but closer to ten times.

Larry

>Seems that I would have to do at least 2x's whatever it cost me to
>be in the show (Registration fees, gas etc) in order to call it a good
show.

******************************
Larry Berman
412-401-8100
Art Show Imaging and Jury Services:
http://BermanGraphics.com
******************************

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