Hi Oscar -
ANY professional marketer will tell you that "packaging" will sell a product. Consider your booth display, framing, etc to be your "packaging." To that end, you want to make your booth look as good as possible. If your framing looks cheap, then fix it. But it doesn't sound that way to me. A friend I've mentioned before sells images with a 2" black wood frame and single white mat. And he sells and sells and sells. It's not the framing Oscar, it's his images that sell.
As is often the case, we place our emphasis on our packaging, and forget about the "product." If you're unhappy with your sales, start looking closer at the "product" or images you're selling, and less about its packaging.
For consistent sales, you need a product with more universal appeal. You've committed yourself to being an art show photographer. You're aware that it's a business, and its survival is dependent upon sales of your images.
Pay attention to your booth display ("packaging"), but don't overlook your product. A good product will sell regardless of its packaging. Not so much the other way around.
Good luck Oscar. And when you figure it out, please share.
Michael H. Cothran
--- In artshow_photo@yahoogroups.com, Linares Photography Studio <lpstudio@...> wrote:
>
> HI
>
> Another artist at Wells St art Fair told the following comments that may improve
> my booth and sales.
>
> Stop using two subjects matter (landscapes and abstract). I am going from here
> on with three of my series (little things, urban jewels details and delicates).
>
> Told me to eliminate my print bin ( i do not think so but then again...).
> Eliminate my foam tiles and replace it with carpet. Eliminate my wall behind my
> print bin (if you had never see my display this wont any sense).
>
> The one that kill me is that should make my framing more impressing and look
> more impressing or expensive. My framing looks cheap. I use black wood moulding
> !.5 to 2 inches wide, 3 inch double white mat (rag) and conservation glass.
>
>
>
> So what you think?
>
> Oscar Matos Linares
> 3221 West Pierce #2R; Chicago, IL 60651
> Telephone: 773-315-6842
> E-mail: lpstudio@...
> Website: www.lpstudios.net
>
>
> [Non-text portions of this message have been removed]
>
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