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Re: Selling Stock Photography Re: How can photographers inform stock agencies regarding the VALUE of their images?

 

> As mentioned, the "value" you assign to something and the "value" a buyer is
> willing to compensate you for are two different things. If a buyer wants to pay
> you $5 for usage rights, and you accept it, that's the value.

> It's easy to base price on size because it is a concrete fact that X size or Y
> size is available, and there is some usefulness to having access to a larger
> pixel dimension. "Value" is inherently debatable, per image/product.

Sean:

I have never heard of a business where the value of a product is set by the needs of vendors,
the prices of everything from oil to fine art are set by what people are paying. (Indeed, both
items I mentioned use auction prices to determine value.)

Over the years, photographers have told me - although not in these words - that they are
exempt from market forces and I could never figure out how they came to that conclusion.

Face it; the value of something you produce isn't what you want to charge, it's what people
are regularly paying.

And in a separate, but related question; I always thought that the value of a stock photo was
measured by how many dollars per year it earned in the long haul, not by random individual
transactions.

Brian Yarvin
Author, Educator, Photographer

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