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Re: Selling Stock Photography Re: How can photographers inform stock agencies regarding the VALUE of their images?

 

Value? Except companies as Apple and Microsoft, they use hype and coercion, but we can't use that.

On 14-Jan-2012 9:23 PM, Brian Yarvin wrote:

 

> As mentioned, the "value" you assign to something and the "value" a buyer is
> willing to compensate you for are two different things. If a buyer wants to pay
> you $5 for usage rights, and you accept it, that's the value.

> It's easy to base price on size because it is a concrete fact that X size or Y
> size is available, and there is some usefulness to having access to a larger
> pixel dimension. "Value" is inherently debatable, per image/product.

Sean:

I have never heard of a business where the value of a product is set by the needs of vendors,
the prices of everything from oil to fine art are set by what people are paying. (Indeed, both
items I mentioned use auction prices to determine value.)

Over the years, photographers have told me - although not in these words - that they are
exempt from market forces and I could never figure out how they came to that conclusion.

Face it; the value of something you produce isn't what you want to charge, it's what people
are regularly paying.

And in a separate, but related question; I always thought that the value of a stock photo was
measured by how many dollars per year it earned in the long haul, not by random individual
transactions.

Brian Yarvin
Author, Educator, Photographer

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