Hi Brian,
How do you see product or service differentiation then? What is the difference between a Rolls Royce and a Mini? Is it not the VALUE of the product, which people are willing to pay different amounts for?
Perhaps this value is different things to different people … quality finish, uniqueness, brand, status … Maybe we can treat our photos as creations that have different value!
Have a look at this article `How about this hybrid pricing model for photography' http://www.fastmediamagazine.com/blog/2010/03/10/will-this-model-be-able-to-replace-existing-stock-photography-pricing/#comments written by Glen O Connor has been responsible for pricng at both Getty Images and Corbis.
Terri
--- In selling_stock_photography@yahoogroups.com, "Brian Yarvin" <brian@...> wrote:
>
> > As mentioned, the "value" you assign to something and the "value" a buyer is
> > willing to compensate you for are two different things. If a buyer wants to pay
> > you $5 for usage rights, and you accept it, that's the value.
>
> > It's easy to base price on size because it is a concrete fact that X size or Y
> > size is available, and there is some usefulness to having access to a larger
> > pixel dimension. "Value" is inherently debatable, per image/product.
>
> Sean:
>
> I have never heard of a business where the value of a product is set by the needs of vendors,
> the prices of everything from oil to fine art are set by what people are paying. (Indeed, both
> items I mentioned use auction prices to determine value.)
>
> Over the years, photographers have told me - although not in these words - that they are
> exempt from market forces and I could never figure out how they came to that conclusion.
>
> Face it; the value of something you produce isn't what you want to charge, it's what people
> are regularly paying.
>
> And in a separate, but related question; I always thought that the value of a stock photo was
> measured by how many dollars per year it earned in the long haul, not by random individual
> transactions.
>
> Brian Yarvin
> Author, Educator, Photographer
>
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