I am thinking about what I could do differently for the next year for my shows and I am thinking about whether involving a marketing company to do some marketing in the city where the show is held would make a large enough difference to sales to cover the costs. I have been doing shows for 7 years and I would like to get to the next level in sales. I had experience in a show this year where the show promoter used me in their advertising, I went on the local cable show for that city and was in newspaper ads and it made a big difference to my sales, but that was on the show promoters dime which I am assuming was pretty costly. Not sure how much the cost would be, but my thoughts are to do a test with a local show, use a marketing company to work on a solid branding as well as get an article in the paper as well as give me a couple of ads to run, that I could then in other towns/cities in advance of shows there. Has anyone had any experiences with this to say that the increase in sales outweighs the cost for the kind of business we do.
Any thoughts?
Shirl
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