Fred,
Thank you for your detailed and constructive feedback.
At one point I did include the word "art print" in our page titles but since we are offering greeting cards, art prints, stock images, and free ecards, it started to get rather confusing.
We are considering splitting up our site into three different domains: a fine art site, a gift store site, and a stock site. This would simplify our keyword targeting and also increase our online real-estate but would require a big investment of time. Another simpler option perhaps worth considering would be to stay with one site but create three different pages for each image...
Any thoughts on this?
We are still working on coming up with titles and captions for some of the images that we uploaded early on, before I knew anything about SEO, which accounts for some of the pages with duplicate titles.
Describing photos is not one of my strong points.
Thanks again for your help,
Francis
www.islandlight.ca
www.islandlightphotography.net
On 11-03-17 09:36 PM, Fred wrote:
Thanks, Francis.
I see one BIG mistake that is very common when marketing images as stock or prints: you have not fully described the product in the page title.
Here are two of your pictures:
http://www.islandlight.ca/cortes-island-tree-picture-484
http://www.islandlight.ca/cortes-island-tree-picture-408
For all intents and purposes they have the same title and neither has "Art Print" in the title. As a nature photographer you're going to have lots of tree photos so you should describe the image in more detail. That allows you to bring in more traffic from search engines and allows people to find specifically what they are looking for. A person might be looking for a photo they saw somewhere else and they stumble across yours and you could make the sale simply because you had the right title on that page.
Using such specificity allows each of your photos to act as a magnet for your site. When you consider that there are hundreds of millions of english speaking people using the Internet each day specificity allows you to stand apart and pick off a tiny share of that market using free search. It's really only when you are trying to compete for a term like "stock photos" or "art prints" that you must resort to paid advertising. IMO, getting someone to your site who searched for "aspen with snow in winter art print" is much better because that person knows what they want and hopefully is ready to buy.
Hope that helps.
Fred Voetsch
Group Moderator - Selling Stock Photography
http://groups.yahoo.com/group/selling_stock_photography/
Owner - Acclaim Images, LLC
http://www.acclaimimages.com/
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