--- In selling_stock_photography@yahoogroups.com, "Brian Yarvin" <brian@...> wrote:
>
> > How do you see product or service differentiation then? What is the difference
> > between a Rolls Royce and a Mini? Is it not the VALUE of the product, which
> > people are willing to pay different amounts for?
>
> Teri:
>
> The difference between those two cars is the value buyers attach to them, not vendors. Both
> companies produce cars that are meant to make a profit at their chosen price-point. There
> are high-priced photo agencies too. But they don't add value by delcaring themselves
> valuable, they get high prices by offering images that clients are happy to pay high prices for.
>
>
> > Perhaps this value is different things to different people ... quality finish,
> > uniqueness, brand, status ... Maybe we can treat our photos as creations that have
> > different value!
>
> We all do that already, from the moment we start deciding what to point our cameras at. It's
> just that most of us don't know what to do in order to add that value. Simply saying that our
> work is worth five times what we get for it is meaningless unless we can regularly convince
> buyers to pay it.
>
>
> > Have a look at this article `How about this hybrid pricing model for photography'
> > http://www.fastmediamagazine.com/blog/2010/03/10/will-this-model-be-able-to-replac
> > e-existing-stock-photography-pricing/#comments written by Glen O Connor has been
> > responsible for pricng at both Getty Images and Corbis.
>
> I'm okay with it but he's addressing a different issue. I'm more concerned with what happens
> before we pull out the price calculator - that is, what we do to our images that can make
> buyers want to talk price with us in the first place.
>
>
> Brian Yarvin
> Author, Educator, Photographer
>
Hi Brian,
We are probably both talking about the same thing, just different sides of the same coin. I started this discussion stating:
"I am formulating my pricing model for our niche picture agency which will specialise in supplying the non profit sector. This is an opportunity for photographers to proactively share their thoughts on how (if at all) contributors may be able to inform their stock agencies regarding the worth they KNOW their images possess – thus adding a `value' dimension to the pricing model."
If stock agencies and photographers could work together, we could see a win-win situation. I agree that photos have become commodities, but so have many other items which still ratain differention in value and price. Our challenge is - how do we change perceptions in our industry?
Terri
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